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Marketing Project Manager

Laurine BAille

laurine baille marketing project manager

With Homanie since 2025
Languages spoken: French and English

“True luxury lies in the art of savouring every moment with complete peace of mind, with that rare feeling that every last detail has been thoughtfully taken care of.”

From her background in event management to her role at Homanie, Laurine shares what inspires her day to day, her favourite destinations and the homes that have left a lasting impression on her. She also offers her perspective on luxury and describes what an ideal day in a Homanie home would look like for her.

working session in cadaques

“As Marketing Project Manager at Homanie, I oversee projects that help strengthen our brand visibility and showcase our collection. On a day-to-day basis, I work on developing and optimising our website, particularly through content creation and search engine optimisation (SEO). I also contribute to the creation of our brochures and sales materials, highlighting each property and helping guide our clients in their search.

I also ensure that all information about our properties is accurate and up to date, working closely with the owners to guarantee that each home is presented in an authentic, polished and thoughtful way.”

Her role at Homanie

laurine baille marketing project manager

her vision of the profession

“What I particularly enjoy about my role is the balance between precision and creativity. I make sure that every piece of information is accurate, clear and accessible, helping to ensure smooth communication between property owners, our teams and our clients. I also pay particular attention to how we present our homes. Beyond photographs and descriptions, it’s about capturing their character, highlighting what makes each one unique and helping people imagine themselves there. This attention to detail allows us to showcase every property in the best possible way and gives our clients everything they need to start picturing their next stay.”

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Her Background Before Homanie

“I grew up in an environment where architecture and real estate played an important role. With a mother who is an architect and a father specialising in computer-generated imagery for real estate, I was introduced to this world from an early age. Our family travels, particularly to New York and London, were often an opportunity to discover places with a distinctive character. Over time, I developed a particular interest in how spaces can be showcased and their unique character brought to life. This interest grew during my first experience in event planning, where I discovered the importance of creating an atmosphere that respects the identity of a place while offering a welcoming and memorable experience. It was this desire to showcase exceptional places, tell their stories and inspire people to discover them that naturally led me to Homanie.”

homanie team retreat in cadaques

A Memorable Moment at Homanie

“My most memorable experience was our first team retreat in Cadaqués. Over the course of three days, Sophie introduced us to her favourite spots and the places that make this destination so special. This trip perfectly illustrates the importance we place on local expertise at Homanie. We take the time to explore our destinations, discover and handpick the best places and get to know their unique characteristics, so that we can offer our clients knowledgeable and personalised recommendations.”

Her must-visit destinations

paris eiffel tower
cadaques
the french alps

Her favorite villas

luxury villa bonneville

Homanie Bonneville

“Homanie Bonneville has a distinctive charm and beautifully refined interiors. What I particularly love is its warm and welcoming atmosphere: every space invites you to slow down and enjoy quality time with family and friends. It’s a home that perfectly balances elegance and conviviality, one you can easily imagine yourself settling into from the moment you arrive.”

luxury villa grosseto

Homanie Grosseto

“Homanie Grosseto embodies a certain vision of luxury for me, where the privacy of a secluded estate is combined with an exceptional level of service. I also love the character of the house and the care taken with its interior design, where the use of fine materials and thoughtful aesthetic choices reflect a true attention to every detail.”

luxury villa brignoles

Homanie Brignoles

“Homanie Brignoles is one of my favourite properties, particularly for its remarkable outdoor spaces, which are an integral part of its character. I particularly appreciate the balance between the living areas, the natural surroundings and the high standard of amenities and services. It’s an elegant home, thoughtfully designed to make the most of its beautiful Provençal setting.”

Questions for Laurine Baille

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Unique Homes by Homanie

Discover Unique Homes by Homanie, a book that opens the doors to 30 exceptional properties across France and Spain. Through the founders’ favorite places and hidden gems, immerse yourself in the Homanie art of living.

Discover our collection of luxury homes and villas for rent, carefully selected for their prime locations, unique character, and exceptional amenities. With a team that knows every property and destination inside out, enjoy personalized advice and bespoke assistance in planning your stay. Share your wishes with us and let us guide you towards the perfect luxury property for your next holiday with family or friends.