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Siobhan Einarsson
International Business Development Director
With Homanie since 2022
Languages spoken: French, English and Spanish
“An exceptional home is defined not only by its beauty, but also by the quality of its hospitality and the memories created within it.”
Specializing in international development, Siobhan drives Homanie’s growth among travel agencies in North America and Europe, fostering trusted relationships with its partners. Drawing on her international background, she shares her vision of understated luxury, rooted in the authenticity of each property, exceptional service and thoughtful attention to travellers.
“My role at Homanie is to develop the brand’s presence and visibility among international travel advisors. I am responsible for identifying new partners, building and nurturing close relationships with them, as well as identifying high-potential markets on which to focus our development efforts.
We are particularly active in North America and several European markets. Our goal is to strengthen Homanie’s international presence and build a strong network of partners who share our vision of travel and hospitality.”
Her role at Homanie
her vision of the profession
“This role is first and foremost about human connection and trust. I have just returned from a trade show in Mexico, where I was once again reminded that many travel advisors are still hesitant to recommend villas to their clients. My role is therefore to show them that, with Homanie, they too benefit from a genuine sense of trust and peace of mind. They can entrust their clients to us knowing they will be in excellent hands.
This is one of our brand’s greatest strengths: we offer a carefully curated, human-scale collection of around one hundred homes that we know inside out. We are on the ground, available and responsive at every stage. Our partners know they can rely on us and that their clients will receive exceptional care, with a level of service comparable to that of a luxury hotel.
Beyond prospecting and attending international trade shows, I therefore see my role as being above all about building genuine relationships, fostering trust and developing long-lasting partnerships.”
Her Background Before Homanie
“I began my career with a business school in Ireland before joining the OECD, where I spent 18 years as an international civil servant working in web development. I then dedicated ten years to the international expansion of Amorino, an Italian gelato franchise, successfully establishing the brand in around fifteen countries. These experiences allowed me to develop strong international expertise, a great ability to adapt and, above all, a genuine passion for meeting people and engaging in cross-cultural exchanges. Joining Homanie was ultimately a natural and rewarding next step in my career, bringing together international development, human connections and the world of luxury travel.”
A Memorable Moment at Homanie
“I have particularly fond memories of an experience we organised just before the Olympic Games, when I had the opportunity to show our apartments to American travel advisors by bike, in a city that had been completely transformed, almost emptied of its usual crowds and bustle. Paris had taken on an entirely different character. It was a unique opportunity to introduce them to the capital from a different perspective and share a truly exceptional moment together.”
Her must-visit destinations
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“Paris, of course! I have been living here for 33 years now and feel deeply attached to this city. I particularly love introducing it to international travel advisors because, beyond our homes, we are also selling a destination, an atmosphere and an entire way of life.”
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“My second must-visit destination is the French Riviera. I regularly have the opportunity to travel there as part of our FAM (familiarization) trips with international travel advisors. These trips are invaluable, as they allow us to introduce them to lesser-known places, beyond the ever-popular Saint-Tropez, which is often the first destination that comes to mind for American travellers. Yet the French Riviera has an incredible wealth of treasures and is home to countless equally exceptional places.”
Her favorite villas
Homanie Invalides
“My first choice would be Homanie Invalides, which I particularly love for its interiors and distinctive decorative identity. I find its design truly outstanding, with great taste and a wonderful sense of personality.”
Homanie Paris Saint-Germain
“My second choice would be Homanie Saint-Germain, particularly for its absolutely exceptional rooftop. Its 360-degree panoramic views of Paris are simply spectacular. It truly delivers a “wow” moment for guests discovering it for the first time.”
Homanie Bormes-les-Mimosas
“Finally, I have a particular soft spot for our property in Bormes-les-Mimosas. It is a more understated, unpretentious home, with clean, minimalist décor and a great deal of elegance. I love its seaside location, slightly tucked away from the crowds, as well as its natural refinement. It perfectly embodies my vision of luxury: something subtle, genuine and effortlessly tasteful.”
Questions for Siobhan Einarsson
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“When clients come to Paris, I always advise them not to overfill their days with bookings. We often see them reserving breakfast, lunch and dinner, while also planning museums and sightseeing in between. Instead, I encourage them to leave some time free, sit down at a terrace and simply take a moment to watch Parisians go by. Any terrace will do! Of course, I have a particular soft spot for Parisian terraces, with a special fondness for Café Varenne.”
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“What matters most when renting a luxury home is feeling genuinely cared for while enjoying complete privacy, comfort and freedom. As a guest, you are looking for much more than simply a beautiful property; you want a seamless, effortless and personalized experience, where every detail has been thoughtfully considered. From impeccable cleanliness and comfortable beds to high-end amenities, attentive yet discreet service, prompt communication and thoughtful personal touches, everything should contribute to making you feel special and completely at ease. Ultimately, true luxury lies not only in the villa itself, but in how you feel throughout your stay.”
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“I love travelling, both for business and pleasure, as it allows me to discover new places, meet new people and broaden my horizons. On a professional level, I particularly enjoy meeting new travel agencies, building relationships with their teams and introducing them to our homes. I find it incredibly rewarding to develop genuine connections and share the Homanie experience with people who have yet to discover it.
On a personal level, travelling is a true source of inspiration and wonder. I love exploring new destinations, immersing myself in different cultures and atmospheres, but also returning to places I already know and particularly enjoy.”
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“For me, luxury should above all be understated and subtle (‘quiet luxury’). I am not drawn to anything ostentatious, overly flashy or showy. I prefer a form of luxury that reveals itself through details, materials, proportions and a certain overall harmony. This is precisely what I particularly love about our property in Bormes-les-Mimosas: its natural elegance and the simplicity that makes it so charming.
In my view, true luxury does not need to be over the top. It is something you feel rather than something you display.”
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“Above all, I would like them to remember the human side of their experience. In Paris, we are very hands-on with our guests and place great importance on providing attentive support. We take the time to help them prepare their trip, answer their questions, listen carefully to their needs and do our best to meet their expectations throughout their stay.
I believe this personal attention can sometimes make all the difference, even beyond the home they choose to stay in. Of course, all our properties are exceptional and set in beautiful locations, but what truly makes the experience unique is also the presence, availability and relationship of trust we build with our guests.
I would love for them to leave feeling that they have experienced far more than simply staying in a beautiful home: a truly memorable experience, one that is warm, personalized and unforgettable.”
Unique Homes by Homanie
Discover Unique Homes by Homanie, a book that opens the doors to 30 exceptional properties across France and Spain. Through the founders’ favorite places and hidden gems, immerse yourself in the Homanie art of living.
Discover our collection of luxury homes and villas for rent, carefully selected for their prime locations, unique character, and exceptional amenities. With a team that knows every property and destination inside out, enjoy personalized advice and bespoke assistance in planning your stay. Share your wishes with us and let us guide you towards the perfect luxury property for your next holiday with family or friends.